Navigating the New Marketing Landscape

Balancing traditional marketing with digital strategies is a key aspect of creating a well-rounded and effective marketing approach. Each method has its unique strengths and advantages, and integrating both can help businesses reach a broader audience and achieve their marketing objectives more comprehensively. The marketing landscape is constantly evolving. Stay agile and be willing to adapt your strategies based on changing consumer behavior and emerging trends will support your niche in the marketplace.

We will discuss the importance of ensuring your branding and messaging are consistent across all channels, whether traditional or digital, how to leverage traditional channels such as print ads, billboards, direct mail, and TV/radio advertising, and balancing your digital platforms to help you reach your audience and track your campaign performance.

By striking the right balance between traditional and digital marketing strategies, businesses can create a holistic marketing approach that maximizes their reach, engagement, and overall marketing success.

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.