Let’s Get Social – Social Media Marketing

Social media platforms offer a unique opportunity to interact with customers, receive feedback, and foster a sense of community around a brand. In a social media marketing campaign, businesses can create and share content such as posts, images, videos, and stories that resonate with their target audience. By understanding their customers' preferences and behaviors, businesses can tailor their content and messaging to effectively communicate their value proposition and build relationships with potential and existing customers.

During this webinar we will share how to create your marketing  “avatar” or ideal customer, effectively using hashtags as key search features, and the three basic types of content that every business should strive to incorporate in their posting strategy to drive engagement. Overall, "Let's Get Social - Social Media Marketing" encapsulates the idea that social media can be a powerful and valuable marketing channel when utilized strategically and authentically to engage with the audience and drive business success.

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.